Europcar WA

Design consultant- Cannings Purple

Billboard design

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As the creative lead, I executed this work with a team of communication specialists at Cannings Purple, a strategic communications agency.

The client came to Cannings while still working under the brand of Thrifty and transitioning to Europcar. The client, Aus Fleet Solutions, had a well-established relationship with their existing clients and were concerned about  loss of these clients when changing their brand identity to Europcar.

Their brief for the billboards, which were to be placed in metro Perth and regional WA, was that they must reference the previous brand, Thrifty, in the visual communication. To address this brief I designed a concept  referenced the visual cues of the previous Thrifty brand without using the logo.